Weicong was caught expressing his artistic talent at the age of three; taking every space at home as a canvas was his favourite pastime. Eighteen years later, you see him pushing the bar and resetting the boundaries for every brand he works on.

He has worked on some of the finest brands, such as Emirates, Singapore Airlines, Cathay Pacific, Singapore Tourism Board, Airbnb, Hilton Hotels Group, McDonald’s, Beam Suntory, Audi, WMF, Carlsberg, Coca-Cola, and Mondelēz. Weicong not only sharpened his craft over the years but also constantly improved his strategic thinking. He had picked up some awards from Clio, London International Awards, New York Festival, New York Festival AME Awards, Los Angeles Film Awards, New York Movie Awards, Spikes, Effie Awards, Cresta Awards, MAD Stars and Webby Awards along the way. He most recently helped crown McDonald’s Singapore as Marketer of the Year for the third time and a back-to-back title of Brand of the Year (Southeast Asia).

Currently leading Leo Burnett as a Group Creative Director, he believes he is only as good as his next piece of work.

Group Creative Director: Leo Singapore
2025 – Present
Clients: McDonald’s, Resorts World Sentosa.


Creative Director: Leo Burnett Singapore
2021 – 2025
Clients: McDonald’s, Beam Suntory: Bowmore, Auchentoshan, Laphroaig, Cathay Pacific.


Associate Creative Director: Publicis Singapore
2020 – 2021
Clients: McDonald’s, Singapore Health Promotional Board,
Emirates (APAC, including Greater China), Walt Disney (SEA), Ferrero Group (SEA), and Audi.


Senior Art Director: TBWA\Group Singapore
2018 – 2020
Clients: Singapore Airlines (Global), Singapore Tourism Board, and Hilton.


Art Director: TBWA\Group Singapore
2014 – 2018
Clients: Singapore Airlines (Global), Manulife (Regional), Mondelēz (Regional),
Airbnb, WMF, Lexus, Caltex (Regional), Eveready, ANZ Bank, AIA, and Great Eastern.


Art Director: Havas Worldwide
2012 – 2014
Carlsberg, Chubb, Stabilo, Heaven & Earth (Regional), PayPal (Regional), Seagate (Regional),
Quanta (USA & China), Far East Organisation: Retail, Residential & Corporate, and FairPrice.


Junior Art Director: Asatsu-DK
2012 – 2012
Clients: National Environmental Agency (NEA), Casio, Fuji Xerox,
Toshiba, Fancl, Sato, Shiseido, and Hisamitsu.


Junior Art Director: Euro RSCG Worldwide
2011 – 2011
Clients: Carlsberg and FairPrice.